It’s fascinating to read about the ways successful companies problem solve, overcome obstacles and impact the marketplace. Your students will be making those solutions happen in the near future. Isn’t that fun to think about? Help them see themselves in those roles by diving into case studies. Check out these free resources (they have great sources for both students and teachers!): CasePlace.org and The Times 100 Business Studies Resources Centre.
CasePlace.org is designed for students and teachers in an MBA setting, but has loads of case studies available to read (via great search features) and provides teaching modules for expanded learning. The Times 100 Business Studies Resources Centre has lesson plans and quizzes in addition to the archives of case studies.
One idea to urge students to see themselves in a future career is to have them read one or two case studies of their choice. As they read, have them think about the problem that was overcome or the new way the company was able to influence their market. From there, start a discussion on what types of people or specific jobs were involved in the study. It may open students’ eyes to career possibilities they never knew existed.